MICROBAN
[CASE STUDY]
Microban asked for a modernized, full brand refresh that would preserve some recognizable elements of the brand and attract the next generation of consumers.
HONOR THE OLD, IN WITH THE NEW ↓
With a more legible logo, clearer hierarchy of information, and conceptual unity across the brand, this design gives the classic product a new life without sacrificing recognizability.
THE BLUE SHIELD ↑
• Acts as a unifying brand element across bring-to-life deliverables
• Communicates efficacy and cleaning power
• Gives intention to the diagonal split pack
DESIGN EXPLORE ↓
I went through a range of solutions - modifying the logo, scent communication, prominence of the blue shield, patterns and surface textures, claim lockups, etc - to arrive at the final design.
