HARPOON BREWERY

[CASE STUDY]

Harpoon wanted fresh branding and packaging to clearly express their New England roots and pride in local community.

210722_IsabelLevin_Website-07.jpg
210921_IsabelLevin_Website_Harpoon-23.png

PROUDLY NEW ENGLAND, PROUDLY EMPLOYEE OWNED ↑

This new design communicates the two things Harpoon cares most about and that their previous packaging was missing. It brings their local pride and community engagement story into focus with illustrations of New England landscapes and their iconic brewery. It’s stamped with a seal of employee ownership, and honors the history of Harpoon’s long-running product by referencing the diamond pattern.

210921_Harpoon_IPA_ShelfSet.jpg
210924_IsabelLevin_Website_Harpoon-41.png
 
210921_IsabelLevin_Website_Harpoon-30.png


IT’S IN THE DETAILS ↑

The addition of a harpoon in the bowl of the P pays homage to the widely recognized harpoons on their beer taps and Boston brewery tank, and of course their name. The client loved it and applied the change across their entire brand!

Screen Shot 2021-09-24 at 6.50.55 PM.png
Screen Shot 2021-09-24 at 6.49.27 PM.png
Screen+Shot+2021-09-24+at+6.47.50+PM.jpg
Screen Shot 2021-09-24 at 7.30.29 PM.png
Screen Shot 2021-09-24 at 7.02.13 PM.png
HarpoonPintGlassFront_540x.jpeg
IMG_5838_1024x1024%402x.jpg
Screen Shot 2021-09-24 at 7.30.59 PM.png
Screen Shot 2021-09-24 at 7.29.14 PM.png
Screen Shot 2021-09-24 at 7.29.33 PM.png
Flannel-Web-2.jpeg
Screen+Shot+2021-09-24+at+7.31.49+PM.jpg
Screen+Shot+2021-09-24+at+6.46.31+PM.jpg

SEE MORE OF THE LOGO IN ACTION ↓

harpoonbrewery.com

Previous

MICROBAN
Next

P&G