BEYOND GOOD

[CASE STUDY]

This ethical chocolate company is on a mission to change working conditions for cocoa farmers, and realized it wasn’t coming across on their packaging.

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REBRANDING ↓

Stronger brand and flavor communication, more cohesive typography, and new claim language help consumers understand exactly what they’re getting when they buy Beyond Good chocolate.

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ON SHELF ↓

This Beyond Good packaging balances the fun, illustrative, colorful category precedent with sophistication that tells its story of real social impact. With a bolder logo locked up with its recognizable mascots, Beyond Good doesn’t get lost in the chocolate sauce.

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DESIGN EXPLORE ↓

I explored how to communicate Beyond Good’s social impact with different claims and layouts that feature the mission front and center, as well as logos that went beyond the constraints (of the packaging, of industry standards, of oppressive systems).

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